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Email marketing · CRM automation

Email and CRM that grow customer value

We turn scattered contacts and one-time buyers into structured customer journeys. Strategy, copy, design, segmentation and measurement work together so your list becomes a dependable revenue channel.

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Klaviyo email strategy, lifecycle automation and lead nurture for Hong Kong ecommerce and B2B teams.

  • More revenue from existing traffic
  • Automated journeys for key customer moments
  • Cleaner segmentation and reporting
Marketer building an email campaign on a laptop with a mobile preview

Specialist services

Find the right service

Klaviyo Setup & Migration

Connect Shopify customer and order data to Klaviyo without losing consent history. Hong Kong payment methods and order statuses are checked against the events that trigger your messages.

Mailchimp Setup & Migration

Organise audiences, tags and journeys around Mailchimp’s own model. Plan selection depends on contact counts and required features, not assumptions borrowed from Klaviyo.

Email Campaign Design

Create a focused email for a launch, promotion or editorial update. This is campaign copy and design, distinct from building an automated lifecycle programme.

Email Flow & Automation Setup

Build welcome, abandoned-cart and post-purchase journeys around customer behaviour. Triggers, exclusions and timing keep automated messages relevant rather than repetitive.

WhatsApp Marketing

Plan opt-in WhatsApp communication for Hong Kong customers. Business Platform templates, broadcasts and automated replies need different rules from ordinary email campaigns.

SMS Marketing

Use permission-based SMS for timely messages that complement email and WhatsApp. Market rules, sender requirements and message costs are reviewed before choosing the channel.

What we deliver

Email and CRM that grow customer value

  1. 01

    Lifecycle flows

    Welcome, browse, cart, post-purchase, win-back and lead-nurture journeys.

  2. 02

    Campaign programme

    A sustainable send calendar with bilingual copy, design and testing.

  3. 03

    CRM foundations

    List hygiene, segmentation, consent and platform integrations reviewed end to end.

How we work

A focused three-step engagement

  1. 01

    Map

    We map audiences, data sources and high-value customer moments.

  2. 02

    Create

    Copy, design and automation logic are built and quality checked.

  3. 03

    Improve

    Testing focuses on deliverability, clicks, conversion and revenue per recipient.

Results from the supplied portfolio

Selected work

Heraeus building featured in the BUTLER Consulting email marketing case study

Heraeus

Lead nurture and automation

500+ qualified emails collected

Meta lead generation was connected to Klaviyo, placing new contacts into a dedicated automated nurture flow.

  • 20% increase in online conversion
  • 8% lead-to-sale conversion rate

Source: BUTLER Consulting portfolio

B2B email automation work represented by the Heraeus portfolio image

TDS Logistics

B2B content funnels

3 buyer-specific sales funnels

Targeted email series connected white papers, infographics and articles to distinct buyer personas.

  • 2 white papers
  • 3 infographics and 4 articles in under four months

Source: BUTLER Consulting portfolio

Platforms and capabilities

  • Klaviyo
  • Mailchimp
  • WhatsApp Business
  • Meta Lead Ads
  • Shopify
  • CRM integrations

Working together

How an engagement runs

  1. 01

    Brief and access

    You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.

  2. 02

    Audit and plan

    We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.

  3. 03

    Build and launch

    Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.

  4. 04

    Report and iterate

    Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.

Common questions

How quickly can Email and CRM that grow customer value start?
Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
Do you work in English and Traditional Chinese?
Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
How is the work priced?
We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
Who owns the accounts and assets?
You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
What do you need from us to begin?
Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.

Related services

Creative DesignWebsite OptimisationPaid Ads

Get a free account audit

Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.

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