Influencer marketing · Hong Kong & APAC

Influencer partnerships built around fit

We choose creators for audience fit and content credibility—not follower count alone. Clear briefs, usage rights, tracking and paid amplification turn one-off posts into a coordinated campaign.

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KOL and creator sourcing, briefing, content coordination and measurement for Hong Kong and APAC campaigns.

  • Creators matched to the real customer
  • Stronger briefs and usable content
  • Clearer campaign measurement
Creator filming a product video in a Hong Kong studio setup

Specialist services

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What we deliver

Influencer partnerships built around fit

  1. 01

    Creator sourcing

    Shortlists assessed for audience, content quality, brand fit and practical cost.

  2. 02

    Campaign management

    Outreach, briefing, timelines, approvals, usage rights and deliverables coordinated.

  3. 03

    Measurement

    Links, codes, content signals and paid amplification reported against the campaign goal.

How we work

A focused three-step engagement

  1. 01

    Define the fit

    We agree the audience, creator profile, message, deliverables and success measure.

  2. 02

    Brief and create

    Creators get enough structure to stay on-brand without losing authenticity.

  3. 03

    Amplify and learn

    Strong content can be reused or promoted, subject to agreed rights.

Results from the supplied portfolio

Selected work

Higasa Sushi content campaign featured in the BUTLER Consulting portfolio

Higasa Sushi

Creator-supported ecommerce growth

HK$100K monthly online sales

BUTLER built the paid social creative and content strategy from scratch for the Hong Kong sushi delivery brand.

  • 30% advertising cost of sales
  • Creator sourcing added to accelerate growth

Source: BUTLER Consulting portfolio

Zigi and Marais eyewear campaign featured in the BUTLER Consulting portfolio

Zigi & Marais

Audience-first social identity

300% increase in reach

A fresh voice and visual identity helped the eyewear brand connect with American women over 30 through organic and paid social content.

  • 18% organic engagement rate
  • Story-led creative system

Source: BUTLER Consulting portfolio

Platforms and capabilities

  • Instagram
  • TikTok
  • Xiaohongshu
  • YouTube
  • Meta Partnership Ads
  • Creator whitelisting

Working together

How an engagement runs

  1. 01

    Brief and access

    You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.

  2. 02

    Audit and plan

    We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.

  3. 03

    Build and launch

    Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.

  4. 04

    Report and iterate

    Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.

Common questions

How quickly can Influencer partnerships built around fit start?
Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
Do you work in English and Traditional Chinese?
Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
How is the work priced?
We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
Who owns the accounts and assets?
You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
What do you need from us to begin?
Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.

Related services

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Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.

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