Creative design · Content systems

Creative built to earn attention and action

Good-looking work is only the starting point. We translate positioning into a practical system of concepts, formats and messages that can be tested, learned from and improved.

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Performance creative, social content and landing-page design built for structured testing across Hong Kong and APAC.

  • A consistent brand voice
  • More useful creative variety
  • Faster learning from every campaign
Designer working on ad creative storyboards and social content layouts

Specialist services

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What we deliver

Creative built to earn attention and action

  1. 01

    Campaign concepts

    Core ideas, messages and visual territories suited to the audience and channel.

  2. 02

    Production system

    Static, motion, short-form and landing-page assets prepared for rapid testing.

  3. 03

    Creative analysis

    Results reviewed by hook, message, format and audience—not just by individual ad.

How we work

A focused three-step engagement

  1. 01

    Find the angle

    We clarify the audience tension, proof and action the creative must deliver.

  2. 02

    Make variations

    Each idea becomes a purposeful family of channel-ready assets.

  3. 03

    Learn and refresh

    Performance signals shape the next round before fatigue sets in.

Results from the supplied portfolio

Selected work

Zigi and Marais eyewear campaign featured in the BUTLER Consulting portfolio

Zigi & Marais

A distinctive social identity

300% increase in reach

A fresh voice and visual identity helped the eyewear brand connect with American women over 30 through organic and paid social content.

  • 18% organic engagement rate
  • Story-led creative system

Source: BUTLER Consulting portfolio

Higasa Sushi content campaign featured in the BUTLER Consulting portfolio

Higasa Sushi

Full-funnel social growth

HK$100K monthly online sales

BUTLER built the paid social creative and content strategy from scratch for the Hong Kong sushi delivery brand.

  • 30% advertising cost of sales
  • Creator sourcing added to accelerate growth

Source: BUTLER Consulting portfolio

Platforms and capabilities

  • Meta
  • Instagram
  • TikTok
  • YouTube
  • Display
  • Landing pages

Working together

How an engagement runs

  1. 01

    Brief and access

    You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.

  2. 02

    Audit and plan

    We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.

  3. 03

    Build and launch

    Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.

  4. 04

    Report and iterate

    Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.

Common questions

How quickly can Creative built to earn attention and action start?
Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
Do you work in English and Traditional Chinese?
Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
How is the work priced?
We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
Who owns the accounts and assets?
You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
What do you need from us to begin?
Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.

Related services

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Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.

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