BUTLER
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Website optimisation · CRO

Websites engineered to convert more visitors

We find where users hesitate, where tracking breaks and where pages lose momentum. Then we improve the experience in focused releases that can be measured against real outcomes.

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Conversion, speed, analytics and Shopify improvements that help Hong Kong businesses turn more traffic into sales and leads.

  • Less friction on key journeys
  • Faster and clearer buying experiences
  • Reliable conversion measurement
Analyst and developer reviewing website analytics and page speed scores

Specialist services

Find the right service

Conversion Rate Optimisation

Diagnose where visitors drop out and prioritise experiments using evidence. CRO is funnel analysis and testing; new visual design is scoped separately.

Site Speed & Core Web Vitals

Improve real-user loading, responsiveness and visual stability. Field data and lab diagnostics guide changes rather than a single performance score.

Analytics & Tracking Setup

Make GA4, GTM and advertising events agree on what a conversion means. Server-side tracking and Meta CAPI complement consent-aware browser measurement; they do not bypass privacy choices.

What we deliver

Websites engineered to convert more visitors

  1. 01

    Conversion audit

    Journey, offer, navigation, product pages, forms and checkout reviewed across devices.

  2. 02

    Analytics review

    Events, pixels, consent and reporting checked before decisions are made.

  3. 03

    Focused improvements

    Prioritised design, copy, speed and Shopify changes shipped in measurable stages.

How we work

A focused three-step engagement

  1. 01

    Observe

    We combine analytics, journey review and commercial context.

  2. 02

    Prioritise

    Opportunities are ranked by likely impact, evidence and effort.

  3. 03

    Release

    Changes go live in controlled batches with before-and-after measurement.

Results from the supplied portfolio

Selected work

8JS motorsport fashion website case study from the BUTLER Consulting portfolio

8JS

WordPress to Shopify migration

100% increase in conversion rate

The ecommerce experience was rebuilt on Shopify to improve speed, discoverability and the path to checkout.

  • 20% more organic visitors in three months
  • Checkout drop-offs down 19%

Source: BUTLER Consulting portfolio

Ecommerce website optimisation represented by the 8JS portfolio image

Wine Please

Tracking and acquisition foundations

ROAS 4 in under three months

Advertising accounts and conversion tracking were set up alongside a balanced campaign structure.

  • Web development and measurement
  • Google Ads activation

Source: BUTLER Consulting portfolio

Platforms and capabilities

  • Shopify
  • GA4
  • Google Tag Manager
  • Landing pages
  • CRO
  • Site speed

Working together

How an engagement runs

  1. 01

    Brief and access

    You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.

  2. 02

    Audit and plan

    We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.

  3. 03

    Build and launch

    Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.

  4. 04

    Report and iterate

    Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.

Common questions

How quickly can Websites engineered to convert more visitors start?
Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
Do you work in English and Traditional Chinese?
Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
How is the work priced?
We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
Who owns the accounts and assets?
You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
What do you need from us to begin?
Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.

Related services

Paid AdsSEO & GEO ServicesCreative Design

Get a free account audit

Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.

Send us a brief