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Paid ads · Hong Kong & APAC

Paid ads that turn attention into revenue

We plan, launch and optimise the whole paid media system: audience, account structure, creative testing, tracking and reporting. Every decision is tied back to sales, qualified leads or bookings.

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Revenue-focused Meta, Google, TikTok and YouTube advertising for Hong Kong brands scaling locally and across APAC.

  • Lower acquisition costs
  • A repeatable creative testing rhythm
  • Clear channel-level revenue reporting
Hong Kong marketing team reviewing paid advertising performance dashboards

Specialist services

Find the right service

Meta Performance Ads

Turn Facebook and Instagram demand into measurable purchases and enquiries. Separate Hong Kong acquisition from APAC expansion, with market-specific creative, budgets and conversion signals.

Google PPC Ads

Capture searches with buying intent through Search, Shopping and Performance Max. Hong Kong local enquiries and overseas orders need separate keyword, feed and landing-page strategies.

TikTok Ads for HK Brands

Reach Taiwan, Southeast Asia and Australia from Hong Kong. This is an export-market service, not a promise to reach Hong Kong SIM users on TikTok; availability and account eligibility are checked before launch.

Bing Ads for Overseas Growth

Use Microsoft Advertising to reach US, UK and relevant expatriate audiences. We assess actual search demand first rather than treating Bing as a high-volume Hong Kong acquisition channel.

Branding & Reach Ads

Build recognition through video-first campaigns on YouTube, Meta and eligible overseas TikTok markets. Awareness is evaluated separately from direct-response sales campaigns.

LinkedIn Ads

Reach professional buyers in Hong Kong and overseas by role, company and industry. Campaigns prioritise qualified B2B conversations over cheap form submissions.

What we deliver

Paid ads that turn attention into revenue

  1. 01

    Account architecture

    Campaign, audience and budget structures designed around the way your customers buy.

  2. 02

    Creative testing

    A practical pipeline of hooks, formats and offers for each platform and funnel stage.

  3. 03

    Measurement

    Conversion tracking, attribution checks and concise reporting focused on commercial outcomes.

How we work

A focused three-step engagement

  1. 01

    Audit

    We inspect spend, tracking, audiences, creative and the customer journey.

  2. 02

    Build

    We prioritise the highest-impact fixes and launch a controlled testing plan.

  3. 03

    Scale

    Budgets move toward proven combinations while new tests keep the account learning.

Results from the supplied portfolio

Selected work

Converse skateboard campaign featured in the BUTLER Consulting portfolio

Converse

Brand awareness across Hong Kong

1M+ qualified people reached

YouTube in-stream and bumper ads, Instagram and Facebook placements, plus display retargeting supported the We Create Next campaign.

  • HK$0.08 average video-view cost
  • +38% branded search during the campaign

Source: BUTLER Consulting portfolio

Higasa Sushi content campaign featured in the BUTLER Consulting portfolio

Higasa Sushi

Ecommerce acquisition

HK$100K monthly online sales

BUTLER built the paid social creative and content strategy from scratch for the Hong Kong sushi delivery brand.

  • 30% advertising cost of sales
  • Creator sourcing added to accelerate growth

Source: BUTLER Consulting portfolio

Platforms and capabilities

  • Meta Ads
  • Google Ads
  • YouTube
  • TikTok Ads
  • Google Shopping
  • Performance Max

Working together

How an engagement runs

  1. 01

    Brief and access

    You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.

  2. 02

    Audit and plan

    We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.

  3. 03

    Build and launch

    Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.

  4. 04

    Report and iterate

    Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.

Common questions

How quickly can Paid ads that turn attention into revenue start?
Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
Do you work in English and Traditional Chinese?
Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
How is the work priced?
We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
Who owns the accounts and assets?
You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
What do you need from us to begin?
Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.

Related services

Creative DesignWebsite OptimisationSocial Media Marketing

Get a free account audit

Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.

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