Social media · Community growth
We give social channels a clear job within the wider business. An editorial system, recognisable creative and active community management help brands stay useful between campaigns.
Get a free account auditOrganic social strategy, content and community management for Hong Kong brands, including Instagram, Facebook and Xiaohongshu.
Specialist services
Plan what to publish, where and how often for sustainable audience relationships. Paid media buying and asset production remain separate services.
Community ManagementGive comments and direct messages a consistent response process. Define coverage, tone and escalation before promising response times to customers.
Xiaohongshu MarketingBuild discovery among cross-border and Mainland-adjacent audiences through useful, searchable content. Account eligibility, platform rules and audience language shape the plan.
LinkedIn Organic & B2B SocialBuild professional credibility through company and leadership publishing. Organic conversations support B2B relationships without relying on paid targeting.
What we deliver
Audience, role, content pillars, cadence and measurement for each priority platform.
Bilingual concepts, copy and assets planned around commercial and cultural moments.
Response guidance, listening and feedback loops that inform future content.
How we work
01
We define why the audience should care and what the channel should achieve.
02
A repeatable production flow keeps quality and cadence consistent.
03
Engagement and audience response shape the next editorial cycle.
Results from the supplied portfolio
Higasa Sushi
Full-funnel social growth
BUTLER built the paid social creative and content strategy from scratch for the Hong Kong sushi delivery brand.
Source: BUTLER Consulting portfolio
Zigi & Marais
A distinctive social identity
A fresh voice and visual identity helped the eyewear brand connect with American women over 30 through organic and paid social content.
Source: BUTLER Consulting portfolio
Working together
You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.
We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.
Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.
Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.
Tell us where growth is stuck. We’ll review the account, site or channel and return with a clear list of priorities.
Send us a brief