Paid Ads
Bing Ads for Overseas Growth
Use Microsoft Advertising to reach US, UK and relevant expatriate audiences. We assess actual search demand first rather than treating Bing as a high-volume Hong Kong acquisition channel.
Discuss your project
Scope of work
What we deliver
- 01
Demand assessment
review target-country keywords, competition and realistic budget coverage.
- 02
Campaign setup
adapt Google imports, UET tracking and search terms rather than copying settings blindly.
- 03
Lead quality review
compare qualified enquiries and revenue with your other search channels.
Who this is for
A good fit when…
- Teams that already invest in paid ads but cannot see what the spend returns.
- Hong Kong and regional brands that need both English and Traditional Chinese handled properly.
- In-house marketers who need specialist execution alongside their own roadmap.
- Businesses moving from ad-hoc activity to a measurable, reported programme.
Before we start
Share your target markets, current setup, objectives and timing. We confirm access, responsibilities, dependencies and a defined scope before quoting; platform charges and third-party production costs are agreed separately.
Send a project briefWorking together
How an engagement runs
- 01
Brief and access
You send objectives, markets and timing. We confirm account access, responsibilities and any dependencies on your side before quoting.
- 02
Audit and plan
We review the current setup — tracking, creative, spend, content or rankings — and return a written list of priorities in order of expected impact.
- 03
Build and launch
Work is delivered in agreed stages with named owners and dates. Platform charges and third-party production costs are approved separately.
- 04
Report and iterate
Monthly reporting in English or Traditional Chinese covering what moved, what did not, and what we recommend next. No vanity metrics.
Common questions
- How quickly can Bing Ads for Overseas Growth start?
- Most engagements start within one to two weeks of the brief, once access, scope and responsibilities are confirmed. Urgent launches can be discussed case by case.
- Do you work in English and Traditional Chinese?
- Yes. Strategy, creative, copy and reporting are delivered in both, written for a Hong Kong audience rather than translated word for word.
- How is the work priced?
- We quote against a defined scope after reviewing your setup. Media spend, platform fees and third-party production are billed separately and approved by you in advance.
- Who owns the accounts and assets?
- You do. We work inside your accounts wherever possible, and hand over files, documentation and access at the end of an engagement.
- What do you need from us to begin?
- Your target markets, current setup, business objectives and timing — plus a contact who can approve access and creative decisions.
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All Paid Ads servicesTell us what you need
Send a short brief and a consultant will come back within one business day with questions, priorities and next steps.
Send a project brief